LinkedIn 101: Is LinkedIn Right for Your Organization?

According to Hootsuite, “LinkedIn is the world’s premier business network with 722 million users as of January 2022. 25% of all American adults use LinkedIn, and 22% of those use it every single day”  LinkedIn is popular with 45-55 year olds with millennials growing their presence and is currently in a period of growth. This shows just how important it is to have a LinkedIn presence for your organization in 2022.  LinkedIn has the power to increase your brand awareness and community engagement through its search and networking capabilities. Here are 5 reasons why your company should consider utilizing LinkedIn:
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• Search Engine Optimization and Visibility

LinkedIn is the 4th highest ranking website for Google search, meaning that when someone searches for an organization, the organization’s LinkedIn will more than likely show up on the first page of the Google search results. This is vital for visibility and brand awareness.

• Highlighting Your Brand

LinkedIn allows your brand to post updates and show users a behind-the-scenes look at your organization before gaining a more personal connection with your brand. It’s great for people looking to learn more about your organization and your mission, so it’s important that the about section on your LinkedIn profile is presented well. You can find tips to modify your LinkedIn profile for success here.

• Connecting with Industry Peers

On LinkedIn, your organization is able to connect with other organizations within your location, industry, target audiences, etc. Through these connections, your organization can stay updated on industry trends, what competitors are doing, and new innovations. Your organization is also able to post these updates to stay relevant in the social media noise.

• Thought Leadership

Unlike some of the other social media platforms, LinkedIn allows long-form content, which sets organizations apart within the B2B (business to business marketing) industry. Whether your industry is within environmental education, combating the food desert, urban development, combating poverty, or something completely different, there is always something new to be shared on the topic, and soon users will come to your page to learn more on these topics.

• Finding Employees

LinkedIn is one of the top platforms for job searching with an extensive search tool and the ability to network with candidates. LinkedIn also allows organizations to make job postings which will help spread awareness about an open role.

LinkedIn is truly a one-of-a-kind platform that has the potential to take your organization to the next level. Flyer Consulting recommends highly considering joining LinkedIn for your organization in 2022 if you haven’t already. Stay tuned for more tips on how to optimize your LinkedIn profile in a later post!

Author

Julia Beyke